Just Refs

Sports marketing



211 Topics:
  1. ASICS
  2. Account-based marketing
  3. Adidas
  4. Advertising
  5. Advertising campaign
  6. Air Asia
  7. Alaska Airlines
  8. Annoyance factor
  9. Attribution (marketing)
  10. BNY Mellon
  11. Babolat
  12. Baylor athletics
  13. Beats by Dre
  14. Behavioral targeting
  15. Brand
  16. Brand ambassador
  17. Brand awareness
  18. Brand licensing
  19. Brand management
  20. Buick
  21. Business opportunities
  22. Business-to-business
  23. Cafe Puro
  24. Cancer Research UK
  25. Caroline Wozniacki
  26. Chicago Fire FC
  27. Cinemex
  28. Cleveland Browns
  29. Co-creation
  30. Coca-Cola
  31. Competitive advantage
  32. Cooper Tires
  33. Corporate anniversary
  34. Corporate propaganda
  35. Customer loyalty
  36. Customer relationship
  37. Data collection
  38. Digital marketing
  39. DirecTV
  40. Direct marketing
  41. Display advertising
  42. Distribution (business)
  43. Doi (identifier)
  44. Dominance (economics)
  45. Doping in sport
  46. Drew Brees
  47. Drip marketing
  48. Dwyane Wade
  49. E-marketing
  50. Eli Manning
  51. Euroleague Basketball
  52. FC Barcelona
  53. FIFA
  54. FIFA World Cup
  55. Facebook
  56. FedEx
  57. Floyd Mayweather Jr.
  58. Floyd Mayweather Jr. vs. Manny Pacquiao
  59. Focus group
  60. Forbes
  61. Gatorade
  62. Gillette
  63. Hillerich & Bradsby
  64. History of sport
  65. Horizontal integration
  66. Hublot
  67. ISBN (identifier)
  68. ISSN (identifier)
  69. In-game advertising
  70. Influencer marketing
  71. Instagram
  72. Jersey
  73. Julio César Chávez
  74. Kevin Durant
  75. Kia
  76. Kobe Bryant
  77. Kontoor Brands
  78. Los Angeles Times
  79. Louisville Slugger
  80. Loyalty marketing
  81. Lynn R. Kahle
  82. MLS
  83. Manchester United
  84. Manny Pacquiao
  85. Marathon
  86. Market research
  87. Market segmentation
  88. Marketing
  89. Marketing activation
  90. Marketing effectiveness
  91. Marketing ethics
  92. Marketing management
  93. Marketing mix
  94. Marketing research
  95. Marketing strategy
  96. McDonald's
  97. Media rights
  98. Merchandise
  99. Microsoft
  100. Minnesota Vikings
  101. Mobile advertising
  102. Mobile marketing
  103. Music on hold
  104. Mystery shopping
  105. NASCAR
  106. NCAA Division III
  107. Nationwide Mutual Insurance Company
  108. Native advertising
  109. New media
  110. Newton Investment Management
  111. Nike (company)
  112. Nike, Inc.
  113. Nike, inc.
  114. Ohio State
  115. Olympic Games
  116. Online advertising
  117. Out-of-home advertising
  118. Outline of sports
  119. Papa John's
  120. Personal selling
  121. Peyton Manning
  122. Philosophy of sport
  123. Phoenix Petroleum
  124. Point of sale
  125. Portland Timbers
  126. Premium (marketing)
  127. Pricing
  128. Prize (marketing)
  129. Product demonstration
  130. Product marketing
  131. Product placement
  132. Promotion (marketing)
  133. Promotional merchandise
  134. Promotional representative
  135. Publicity
  136. Rafael Nadal
  137. Recovery Water
  138. Regulation of sport
  139. Relationship marketing
  140. Retail
  141. Revenue
  142. Roger Federer
  143. Rory McIlroy
  144. Russell Wilson
  145. S2CID (identifier)
  146. Sales promotion
  147. Samsung
  148. Serena Williams
  149. Service (economics)
  150. Sex in advertising
  151. Slazenger
  152. Snapchat
  153. Social marketing
  154. Social media
  155. Sociology of sport
  156. Sponsorship
  157. Sport
  158. Sport communication
  159. Sport in Africa
  160. Sport in Australia
  161. Sport in Europe
  162. Sport in Oceania
  163. Sport in South America
  164. Sport industry
  165. Sport pedagogy
  166. Sport psychology
  167. Sporting association
  168. Sports biomechanics
  169. Sports broadcasting
  170. Sports club
  171. Sports economics
  172. Sports equipment
  173. Sports in Asia
  174. Sports in North America
  175. Sports industry
  176. Sports injury
  177. Sports medicine
  178. Sports nutrition
  179. Sports periodization
  180. Sports rating system
  181. Sports science
  182. Sportsmen
  183. St. Louis Cardinals
  184. Stephen Curry
  185. Super Bowl
  186. Survey (human research)
  187. TAESA
  188. Tecate (beer)
  189. Testimonial
  190. The Boat Race
  191. The Championships, Wimbledon
  192. Thierry Henry
  193. Tiger Woods
  194. Trademark
  195. Turkey national football team
  196. Turkish Airlines
  197. Twitter
  198. UCLA
  199. UEFA Champions League
  200. Under Armour
  201. Underwriting spot
  202. Valspar
  203. Verizon
  204. Vertical integration
  205. Vicks
  206. Visual merchandising
  207. Web banner
  208. Wheels Up
  209. Women's sports
  210. Word-of-mouth marketing
  211. World Marathon Majors
51 References:
  1. http://blog.hootsuite.com/top-athletes-social-media/
  2. http://blog.luismaram.com/2006/09/07/la-nfl-en-cinemex/
  3. http://johancruyffinstitute.com/en/blog-en/nothing-is-impossible-in-sports-marketing/
  4. http://johancruyffinstitute.com/en/blog-en/the-athlete-as-a-social-media-marketing-product/
  5. http://opendorse.com/blog/highest-paid-athlete-endorsers/
  6. http://qz.com/233611/adidas-won-the-world-cup-battle-but-nike-is-winning-the-soccer-wars/
  7. http://socialnsport.com/
  8. http://socialnsport.com/2015/10/
  9. http://store.slazenger.com/CustomerServices/OtherInformation/AboutUs
  10. http://thefieldsofgreen.com/2014/07/23/to-increase-participation-usga-promotes-nine-hole-golf/
  11. http://www.adweek.com/sa-article/passion-fan-146722
  12. http://www.basketballinsiders.com/nba-pm-largest-nba-shoe-deals/
  13. http://www.baylorbears.com/genrel/111011aad.html
  14. http://www.bbcamerica.com/shows/blog/2014/03/americas-big-business-college-football-alien-concept-brits
  15. http://www.businessdictionary.com/definition/event-marketing.html
  16. http://www.campaignlive.co.uk/article/need-know-sports-marketing-2017-beyond/1424873#mainchallenges
  17. http://www.sesponsorshipgroup.com/sponsorship-figures/2015/9/15/a-sponsored-tweet-from-lebron-james-valued-at-140000
  18. http://www.socialmediaelearning.co.uk/6-advantages-of-social-media-marketing/
  19. http://www.sportsbusinessdaily.com/Journal/Issues/2015/03/23/In-Depth/One-Baseball.aspx
  20. http://www.venustrappedinmars.com/2015/11/athlete-pro-sports-teams-snapchat.html
  21. https://api.semanticscholar.org/CorpusID:9669412
  22. https://cruyffacademy.nl
  23. https://doi.org/10.1007%2Fs00146-010-0311-5
  24. https://doi.org/10.1016%2Fj.bushor.2009.03.002
  25. https://doi.org/10.1016%2Fj.smr.2015.01.001
  26. https://doi.org/10.1016%2Fs1441-3523(01)70072-1
  27. https://doi.org/10.1037%2F1089-2699.10.4.272
  28. https://doi.org/10.1057%2Fdddmp.2010.45
  29. https://doi.org/10.1057%2Fpalgrave.dddmp.4350096
  30. https://doi.org/10.1108%2F03090569910253251
  31. https://doi.org/10.1108%2F08876040210447324
  32. https://doi.org/10.1108%2Fijsms-14-02-2013-b002
  33. https://doi.org/10.1123%2FJSM.2014-0201
  34. https://doi.org/10.1123%2Fijsc.2016-0011
  35. https://doi.org/10.1123%2Fijsc.3.4.422
  36. https://doi.org/10.1123%2Fijsc.6.2.120
  37. https://doi.org/10.1123%2Fjsm.25.1.57
  38. https://doi.org/10.1504%2FIJSMM.2013.059720
  39. https://doi.org/10.1504%2Fijsmm.2013.059723
  40. https://esportes.estadao.com.br/blogs/blog-do-baldini/wp-content/uploads/sites/675/2018/02/chavez_haugen.jpg
  41. https://rtrsports.co.uk/blog/advantages-sports-sponsorships/
  42. https://web.archive.org/web/20160404093455/https://www.bnymellon.com/emea/en/_locale-assets/pdf/who-we-are/bny-mellon-newton-pull-together-for-cancer-research-uk.pdf
  43. https://www.bnymellon.com/emea/en/_locale-assets/pdf/who-we-are/bny-mellon-newton-pull-together-for-cancer-research-uk.pdf
  44. https://www.bnymellon.com/us/en/events/boatrace.jsp
  45. https://www.clickz.com/louisville-slugger-lifts-facebook-chatter-by-834/49051/
  46. https://www.economist.com/blogs/gametheory/2011/09/ranking-sports%E2%80%99-popularity
  47. https://www.forbes.com/sites/markfidelman/2014/07/28/8-lessons-from-sports-marketing-experts-for-brands-and-athletes-resisting-move-to-digital/#2715e4857a0b140cf25b6409
  48. https://www.latimes.com/fashion/alltherage/la-ar-hublot-sponsorship-of-mayweather-20150504-story.html
  49. https://www.westchesterhispano.net/wp-content/uploads/2020/09/La-leyenda-boxeo-mexicano-Julio-Cesar-Chavez-1024x683-1.jpg
  50. https://www.worldcat.org/issn/1936-3915
  51. https://www.wsj.com/articles/nike-reaches-252-million-deal-to-extend-sponsorship-at-ohio-state-1452811305

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